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An effective customer engagement, high-quality lead generation, and high conversion rate have always been the dream goals of all types of businesses. Performance marketing has emerged as a powerful solution to help advisers achieve these goals through running professional marketing campaigns with high efficiency.
What is
performance marketing?
Performance marketing is a type of digital marketing in which advertisers pay only when a specific action is completed. The actions might have to do with generating leads, capturing clicks, or even closing sales. Whatever your action is, all you need to do is to specify your goals clearly before setting up marketing campaigns.
Measurable Results
Thanks to the performing marketing indicators, you can easily track your business’s performance and measure your results effectively. You get several indicators, such as Cost per Sales, Cost per Leads, Cost per Click, and more, which can help you calculate your return on investment based on your marketing campaigns’ performance. Once you collect an adequate date for your business, you will be able to measure, track, and optimize your digital campaigns.
Pay as You go
Unlike traditional advertising, by performance marketing, you only pay a fee once you accomplish a result. Therefore, it is a powerful solution for small businesses or start-ups which usually face a problem with limited or small budgets.
Our performance
Marketing
Channels
Native Advertising
Native advertising is one of the powerful channels, which offers creative content that draws the audience’s attention, generates quality leads, or closes sales. Native ads are cohesive and consistent with the media format in which they appear. They run across multiple channels including; search engines, such as Google and Yahoo, or social media platforms, such as Facebook, Instagram, and Twitter, or discovery platforms, such as Taboola.
Social Media Advertising
Social media marketing is commonly used as an effective way to measure your campaign performance by different indicators, such as cost per click (CPC), Cost per Sales (CPS), Cost per Massage (CPM), or overall ROI. There are several social media platforms, such as Facebook, Instagram, YouTube, and more, in which you can advertise in order to achieve a specific goal that serves your business.
Search Engine Marketing (SEM)
Google engine has been the most popular performance marketing which depends mainly on keywords that are relevant to your ad campaign. SEM helps you increase your business visibility and optimize your clicks through running the right ad campaign which fits you as a user at the right time with a well-thought-out budget.
Sponsored Content
Sponsored blogs or articles are long-form content that can also contribute to drive traffic, increase conversion rate, and generate leads. Sponsored content is distinguished from the native content as we take the responsibility of developing and posting them on your own media.
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